Esquire is a men's Magazine, published in the U.S. by the Hearst Corporation. Founded in 1932, it flourished during the Great Depression under the guidance of founders Arnold Gingrich, David A. Smart and Henry L. Jackson. a more refined periodical with an emphasis on men's fashion and contributions by Ernest Hemingway, F. Scott Fitzgerald, Alberto Moravia, André Gide, and Julian Huxley. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost. In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese, Tom Wolfe, and Terry Southern. In August 1969, Esquire published Normand Poirier's piece, "An American Atrocity", one of the first reports of American atrocities committed against Vietnamese civilians. Under Harold Hayes, who ran it from 1961 to 1973, it became as distinctive as its oversized pages. The magazine shrank to the conventional 8½×11 inches in 1971. The magazine was sold by the original owners to Clay Felker in 1977, who reinvented the magazine as a fortnightly in 1978, under the title of Esquire Fortnightly. However, the fortnightly experiment proved to be a failure, and by the end of that year, the magazine lost US$5 million. Felker sold Esquire in 1979 to the 13-30 Corporation, a Tennessee publisher, whose owners refocused the magazine into a monthly.